By Urdu Report Editorial Team
Chinese video-sharing platform Bilibili is making one of its most significant moves beyond China, relaunching its international app and stepping up efforts to attract creators from around the world as it seeks to compete more directly with established platforms such as YouTube.
The company has begun expanding its international creator operations, improving access for overseas users and developing a broader global content ecosystem.
International App Relaunched
Bilibili’s international push gained momentum on August 19, 2026, when its official creator account announced that the international app had been launched globally.
The company said the international version is currently available on Android, while an iOS version and availability in additional countries are expected to follow.
Bilibili also highlighted improved localization and easier sign-ups for international users, including the removal of identity-verification requirements for registration.
Users can access the official international Bilibili platform and app information through the company’s website:
Official Bilibili International App & Download Page
Bilibili’s official international website describes the service as a platform combining creator videos with entertainment and anime content, while allowing users to upload their own videos.
Bilibili Targets Global Creators
The company is also expanding its international creator and community operations.
Reports indicate that Bilibili has been recruiting community managers and other staff in major international markets, including the United States, Europe, Japan and Latin America.
Job listings have reportedly included positions in Los Angeles, London, Mexico City, São Paulo, Istanbul and Tokyo.
The company is also working on an English-language web presence and additional localization features designed to make the platform easier for international creators and audiences to use.
Reported $0.70 Payment per 1,000 Views
One of the biggest attractions for creators has been a widely circulated claim that Bilibili could pay around $0.70 per 1,000 views through its creator incentive system.
If that figure were applied to a creator’s eligible views, the amounts would work out approximately as follows:
- 1,000 views: $0.70
- 10,000 views: $7
- 100,000 views: $70
- 1 million views: $700
However, creators should be careful about treating these figures as guaranteed earnings.
Bilibili has not officially confirmed a fixed global rate of $0.70 per 1,000 views. Recent reporting says the figure has circulated through social media and other reports, while the platform’s published monetization information indicates that actual earnings can vary according to factors such as audience location, advertising demand, content category and other monetization conditions.
Monetization Requirements
Reports on Bilibili’s creator program indicate that creators may need at least 100 subscribers and 2,000 valid public views before applying for monetization.
Meeting those numbers does not automatically guarantee approval.
Creators must also comply with the platform’s rules relating to originality, copyright, artificial traffic and community guidelines. Purchased views, fake subscribers and automated engagement can affect eligibility and earnings.
More Than Advertising Revenue
Bilibili’s international strategy is not limited to advertising-based creator payments.
The company is also reportedly developing additional opportunities for creators, including tools for connecting creators with brands and sponsorship opportunities.
That could give creators multiple potential revenue streams rather than relying exclusively on payments based on video views.
Why Bilibili Wants to Compete With YouTube
YouTube has dominated the global online video market for years, with a massive international audience, established advertising infrastructure and millions of active creators.
Bilibili, meanwhile, has built a strong community around anime, gaming, technology, AI-generated content and other interest-driven categories.
The company now appears to be trying to take that community model beyond China and attract creators who want access to new audiences.
Analysts and industry observers say the key question will not simply be how much Bilibili pays per 1,000 views, but whether the platform can deliver a large and engaged international audience for creators.
What It Could Mean for International Creators
The expansion could provide creators with another major platform for distributing original videos.
For creators who already publish on YouTube, TikTok, Facebook or other services, Bilibili could potentially become an additional distribution channel.
Gaming, technology, AI, anime, entertainment, educational and China-related content could particularly benefit from the platform’s existing audience interests.
However, creators should carefully review Bilibili’s copyright, monetization and eligibility policies before relying on the platform as a major source of income.
A New Challenge to YouTube
Bilibili’s global expansion is still in its early stages, and it remains too soon to say whether the Chinese platform can seriously challenge YouTube’s worldwide dominance.
Nevertheless, the relaunch of its international app, recruitment of overseas staff, easier registration and efforts to attract international creators represent a significant change in the company’s global strategy.
The reported $0.70 per 1,000 views figure has generated considerable attention, but it should currently be regarded as a reported figure rather than a guaranteed worldwide payout rate.
For creators, the bigger opportunity may ultimately be Bilibili’s attempt to build a new international audience and creator ecosystem outside its traditional Chinese market.
Official Bilibili International Website: Bilibili International
Official Bilibili App Download: Download Bilibili App
